MNG_coverMN Girls Are Not For Sale CASE STUDY: Chronicling the Women’s Foundation of Minnesota’s campaign to end the sex trafficking of Minnesota girls (October 2014)

Written by Leah Lundquist
Edited by Mary Beth Hanson and Jess Kubis, (Women’s Foundation of Minnesota)

INTRODUCTION
The purpose of this case study is to tell the story of the Women’s Foundation of Minnesota’s (the Foundation) bold launch of a campaign to end the sex trafficking of girls in Minnesota. By interviewing various stakeholders and weaving together foundational documents, this study chronicles the Foundation’s strategic approach to supporting a cross-sector, broad-scale effort. This study is offered as a guide to inform future such efforts of the Women’s Foundation of Minnesota, as well as other women’s foundations and philanthropies as they consider the design and launch of single-issue campaigns in response to complex issues.

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